What is black hat SEO?
Category : SEO
Black Hat SEO is the use of various tricks in order to increase your website ranking in search engine results. These tricks may include spamming other websites with links, putting huge amount of keywords in your keyword tags, using hidden text or text with the same color as the background on webpages, using backdoor pages which is a fake page that is not seen by the visitor but for search engine spider bots only. And recently unnatural linking and link exchanges are added to this category due to google last ranking algorithm update the so-called Penguin update.
As a whole these are techniques that are used to get higher search rankings in an unethical manner.
Such techniques may have been useful in the past. Nowadays, as search engines getting smarter your site will be severely penalized by search engines if you try to use such tricks in order to improve your website search results ranking. By any means it is not advisable to use Black Hat SEO techniques as this will not lead to improving your website ranking. On the contrary, it will eventually result in lowering its ranking or more worse having it banned from search results at all.